Powered by Microsoft AI and in partnership with NYC Pride and St. Vincent, The Ally Coalition created Feel the Pride, a community-powered experience that brought together voices from the LGBTQIA+ community and transformed them into a dynamic tapestry of light and sound. On view in Soho from June 15-30, the Feel the Pride immersive light and sound installation reacted to messages shared on Twitter using the hashtag #FeelThePride. The unique soundscape was created using samples recorded by St. Vincent and generated directly by messages from #FeelthePride.